Get your exclamation marks at the ready – Naomi Robson’s new online love and relationships internet show went live this morning and it’s offering some tired and hackneyed advice on a website near you!

There are some odd assignments on The Punch but so far none has been as left-field as getting up at the crack of dawn on a Monday to listen to Naomi Robson talking about sex. But tally-ho.

The Naomi Show clips open with the sound of an audience golf-clapping politely, followed by some whoops building to a cheer. Then Robson’s on screen, staring into the camera with that customary, hyper-professional glare that makes you believe she’d be delivering those lines even if, striding to her seat seconds beforehand, she trod on a puppy.