It may not look like it at times, but election campaigns are planned to the tiniest level of detail. Yet they can be easily derailed by an unexpected appearance by a ghost or two from the past, as we dramatically saw this week. A calendar of campaign events and announcements is developed months before the […]
The beginning of the campaign was all education, healthcare, negative gearing and badly behaved banks. That's Labor territory -- so it took a far-right Abbottista to bring the conversation back to solid Coalition ground.
The power of women voters cannot, and should not, be underestimated. Hell hath no fury like a female voter scorned.
Both leaders had their share of campaign challenges this week, but only one seemed to be genuinely enjoying himself despite the turbulence.
It’s easy to forget that just over a week ago Treasurer Scott Morrison handed down his first budget. Not long after, the Prime Minister fired the starters’ gun on the July election, so there wasn’t much time to check in detail what the budget offered Australian women or whether it treated you fairly.
Labor and the Coalition have been flouting political conventions as we move towards the election. From outlining policies early to calling a very long campaign period, time will tell if their tactics have been clever or catastrophic.
Behind the scenes, politicians’ minders will be working overtime during the election to win you over.
Jobs and growth is a catchy mantra, but is not enough for election triumph.
In matching or co-opting some of Labor's initiatives in the budget, the Government will hope to neutralise the Opposition's attack and clear the battlefield of all but the key points of differentiation before the election.
The party that proves the best at juggling economic prowess with fairness will enjoy almost certain electoral victory. 