Control over and the effective use of the online space has proven crucial over the past two US election cycles, with a groundswell of pro-Trump memes helping propel the candidate to victory in 2016, and unprecedented censorship of a damaging story about Hunter Biden by tech companies aiding Joe Biden in his quest for the White House in 2020.
Former first lady, secretary of state and presidential candidate Hillary Clinton has called on social media companies to ramp up the moderation and monitoring of content on their platforms if the powers that be want to maintain control of the information space.